I’ve written postcards, emails, web content, and brochures, all with the dual aim of capturing the audience’s attention and communicating key messages.
I developed the creative concept for this piece and worked with a designer to make it happen. The final piece mails like a postcard and is lightly perforated to encourage recipients to build their own bell tower, a signature landmark on Taylor University’s campus.
Brochures from Scratch
I developed each of these pieces—from concept to completion—for Taylor University’s student visitor program, collaborating with designers for the final look and feel.