What you need: Someone to craft messaging for your ad campaign, website, blog, or other marketing and communication materials.
What I do: I write original copy that matches your organization’s voice, embodies its values, and drives toward your designated goal — all while meeting your target audience where they are and providing value, whether through clever wordplay, catchy taglines, or informative content.
This can mean …
- Composing content for your granola’s new themed ad campaign that ties to your newly re-branded packaging and highlights the granola’s all-natural ingredients.
- Ghostwriting a public-facing letter from your organization’s CEO, outlining the details of (and logic behind) a new fundraising effort.
- Writing copy and collaborating with designers on an original, interactive infographic based on your company’s original research that was just released.
Weekly Email Updates
I wrote the copy for these end-of-year emails sent to teachers who use the Pear Deck teaching tool. The emails provide insight into student engagement via the Pear Deck tool. The copy is intentionally light-hearted and encouraging to educators.
I wrote the copy of the first and last blurbs in this email newsletter (click to view).
I wrote this case study, which highlights the Pear Deck add-on to Google Slides and how it helped a school district attain a more interactive learning experience.
I wrote this recap of a virtual panel discussion cohosted by Pear Deck and GoGuardian. The content is directed toward school administrators looking to understand funding available to their district’s from the American Rescue Plan passed in the wake of COVID-19.
I developed the creative concept for this piece and worked with a designer to make it happen. The final piece mails like a postcard and is lightly perforated to encourage recipients to build their own bell tower, a signature landmark on Taylor University’s campus.
Brochures from Scratch
I developed each of these pieces—from concept to completion—for Taylor University’s student visitor program, collaborating with designers for the final look and feel.