Copywriting

What you need: Someone to craft messaging for your ad campaign, website, blog, or other marketing and communication materials.

What I do: I write original copy that matches your organization’s voice, embodies its values, and drives toward your designated goal — all while meeting your target audience where they are and providing value, whether through clever wordplay, catchy taglines, or informative content.

Work Samples

Brand Voice & Messaging

I developed the brand voice and messaging for the School of Graphic Design, an online-only school for anyone interested in learning the practical skills of graphic design. I worked closely with the school’s founder to identify core brand messages, preferred language, and the desired personality she wanted associated with the school. From there, I developed her elevator pitch and the school’s web content, thinking through everything from site map and crosslinks to what copy and messages should appear where. Check it out.

Testimonial: Monique Phears Meyer, Founder of the School of Graphic Design
As the owner of a startup, I had been overwhelmed with the behind-the-scenes tasks of running a business and I was kinda losing it. When I sat down to make a plan for myself, I knew that I had to get someone to help me think through how I wanted to present myself to the world before I moved on to anything else. I wanted someone who could reject ideas and have healthy conversation in this daunting project because I don’t know it all! Meredith was that someone. I truly needed a professional to tell me what works best and kindly nudge me in the right direction. Meredith was that professional. She took my swirly, here-and-there ideas and turned them into powerful copy that delivers the necessary message.

Worksheet

I wrote this worksheet for Tebra, a healthcare software solution for small private practices.

Web Content & One-Pager

I wrote this webpage and one-pager about the Association of Public Health Laboratories’ cooperative agreement with the President’s Emergency Plan for AIDS Relief (PEPFAR), a U.S. initiative seeking to end HIV/AIDS around the globe.

Case Study

I wrote this case study for StreetLight, a transportation data company.

Map Infographic

I came up with the design and content concept for this spread describing student life on a private college campus. The creative team executed the team; I wrote the content.

I wrote, updated, and refined the copy in these emails for Pear Deck:

Pear Fair promotions

Pear Mail newsletter: Free Mental Health Guide for K-12 Educators & Administrators

Administrator update: It’s Peartember! 🍐🎉

Event invitation: You’re Invited: Expert Discussion on the American Rescue Plan

Weekly Email Updates

I wrote the copy for these end-of-year emails sent to teachers who use the Pear Deck teaching tool. The emails provide insight into student engagement via the Pear Deck tool. The copy is intentionally light-hearted and encouraging to educators.

Creative Mailer

I developed the creative concept for this piece and worked with a designer to make it happen. The final piece mails like a postcard and is lightly perforated to encourage recipients to build their own bell tower, a signature landmark on Taylor University’s campus.

Excellence Brochure

I wrote the copy for this brochure, highlighting special programs and student/alumni accomplishments for a liberal arts university. The piece was part of a package sent to recently accepted prospective students.

Branded Service Content

I wrote this article for a university publication targeted to prospective students. It highlights takeaways from an international documentary film class and directs readers to check out the in-depth story I wrote about the documentary class trip to Rwanda and Uganda.

Quick Hits

I wrote and edited the blurb copy in these pieces for a promotional university publication targeted to prospective students. The pieces highlight unique alumni and student achievements, providing specific examples of success and demonstrating the value of the university’s educational offerings.

Brochures

I developed each of these pieces — from concept to completion — for Taylor University’s student visitor program, collaborating with designers for the final look and feel.